ECS 2019, “colour made easy”: a new claim for the new Mifar

ECS 2019, “colour made easy”: a new claim for the new Mifar

Milan, 11th March 2019 – With great vitality and a new claim, Mifar is preparing to participate in the European Coatings Show of Nuremburg to be held from 19th to 21st March 2019, together with the multinational Tennant Group.  “Colour made easy” was chosen by Mifar to establish itself on the market as a reliable, solid and qualified partner capable of addressing the opportunities and challenges of future developments in the world of colour.

“The new claim is our promise to ‘make life easy for our partners,’” says Andrea Meli, Managing Director of Mifar S.r.l. and continues, “The growth in the last few years has led us to completely restructure our organisation and colour made easy reflects this evolution. Understanding Mifar’s potential today can be a productive and commercial advantage for our business partners and their success.”

Over the last ten years, Mifar has structured itself so that it can follow customers through every step of the development of their production processes. Continuous investments in Research and Development has allowed the company to innovate its products by increasing their quality, user-friendliness, use and performance. In the official market ranking, Mifar is currently Number One in Europe and among the top three in the world for the production and sale of chips.

This data was also confirmed by the gross operating margin (EBITDA) which tripled in 2018 compared to 2011, and by investments that quintupled in 2018 compared to 2011. At the same time, the global expansion of Mifar’s geographical area of reference has allowed for a wide-ranging expansion of the business. Today Mifar sells its products in 52 countries, besides Italy, with exports accounting for 65% of total sales, compared to 6 countries plus Italy in 2010 when it exported 11% of total sales.

With a production capacity of mono-pigmented solid dispersions that more than doubled in the last 6 years, in 2014 Mifar equipped itself with a 50-tonne nitrocellulose deposit bunker. In 2018, Mifar introduced the SAP system for the integrated management of all the business processes, in 2017 it adopted an organizational, management and control model in compliance with Leg. Decree 23, and its production processes have been certified according to the UNI EN ISO 9001 standard for more than 10 years. In terms of health and safety at work, the Safety Policy and Safety Recovery Plan have been renewed, and the Privacy Policy has been adapted to the European Data Protection Regulations (GDPR).

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